Many say that we Danes are the happiest nation in the world – but what’s our secret? Living life the Danish way, of course. That means enjoying a work-life balance, nature and craft, spending time together feeling hygge. That’s the Danish way. Is that what makes us such a happy nation? Perhaps. Or, could it be that we brew the best beer in the world? Prøbably.
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Are you ready to discover the secret of our happiness?
Winning the Danish Way
To spread some of our Danish happiness, we’re offering you the chance to live the Danish way too with a range of carefully selected prizes.
The bicycle maker
The handsome grey model that stars in the film is a classic men’s tourer by revered Copenhagen craftsman Rasmus Gjesing.
Now we all know that life can’t be just about work, work, work.
Care and craft
Our love for design can be seen in the art and furniture we surround ourselves with.
To us Danes, hygge is more than log fires, scarves and knitted jumpers.
We Danes like to consider ourselves to be a forward thinking nation.
Many believe we Danes are the happiest nation in the world.
The Dannebrog flies proudly all over Denmark, and it's at the heart of our new packaging design.
Introducing the new København Glass. Taking inspiration from the Dannebrog, it features the iconic cross front and centre.
Meet the Dansk Font, inspired by the striking cross of the Dannebrog.
The perfect pint is a thing of happiness. But many needlessly overcomplicate the matter.