If Carlsberg Did Fruit Machines...

A Carlsberg spin on a pub classic. We decided to build our own fruit machine and give unsuspecting customers more than they bargained for! Reel symbols equal real prizes and every spin’s a win!

If Carlsberg Did Chocolate Bars...

What to do with half a tonne of chocolate and some ice cold Carlsberg? Introducing If Carlsberg Did Chocolate Bars - a pop-up bar in London made entirely from chocolate!

If Carlsberg Did #YourMum...

This year for Mother's Day we turned #YourMum jokes on their head.

Probably The Best Poster...

How do you make the best poster in the world? Turn it into a working beer tap! That's just what we did in London. Watch passers-by enjoy cold Carlsberg from #ProbablyTheBest poster in the world.

If Carlsberg Did Cases...

Waiting for your cases at the end of a long flight is a sad end to any holiday, so we decided to bring a bit of joy to London City Airport passengers one grey afternoon, watch and see what happens…

If Carlsberg Did Shopping Trolleys...

Introducing probably the best shopping trolley in the world! Carlsberg worked with custom car experts Yiannimize to create a motorised trolley complete with an electric engine, a beer cooling system and satellite navigation. No more warm crates of beer, getting lost in the supermarket and struggling with wonky shopping trolley wheels!