If Carlsberg did substitutions...

As the Official Beer of UEFA EURO 2016™ we substituted ordinary experiences for the extraordinary for England fans across the country – scroll down to see how!

If Carlsberg Did Substitutions - Shirt for Shirt

See what happened when we gave unsuspecting members of the public the chance to swap their regular shirt for an England shirt to support their nation in the UEFA EURO 2016™ tournament!

If Carlsberg Did Substitutions – Pessimism for Optimism

The countdown has begun; the kick off to the UEFA EURO 2016™ tournament is drawing near.
Let’s stir up some passion, inject some national pride and get behind our boys in France. There’s no room for pessimism anymore let’s substitute that for some optimism, let’s pack the pubs and sing loud.

If Carlsberg Did Substitutions – Your Seat For Euro Seat

We teamed up with Sky Sports pundit Kammy to reward unsuspecting Londoners with tickets to England’s opener against Russia. Would you be kind enough to sacrifice your seat for a Euro seat?

If Carlsberg Did Substitutions – Giving For Getting

If Carlsberg Did street fundraisers they would probably give away tickets to watch England at UEFA EURO 2016™, and that’s exactly what we’ve done!

Official beer of England

Carlsberg has been the Official Beer of the England team for 20 years, a partnership that will continue for the 2018 World Cup.

Our UEFA European Championships Heritage

UEFA EURO 2016 ™ will be the 8th consecutive UEFA European Championships that Carlsberg has sponsored as the Official Beer of the tournament.