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Responsible Drinking

Carlsberg UK is committed to the promotion of responsible drinking and ensuring that our consumers are fully informed when making their choice. Alcohol should be enjoyed in moderation and as part of a healthy lifestyle yet is still open to misuse. It is our responsibility as a brewer to deliver enough information through all available communication channels and drive home the message of sensible drinking.

Carlsberg UK are a committed and proactive member of the Portman Group, the industry's credible and well respected self regulatory body. This 'Code of Practice' delivers a platform to Carlsberg UK's responsibilities when it comes to the marketing and promotion of alcoholic drinks. As part of this partnership, Carlsberg UK also assist in funding the newly formed Drinkaware Trust, a charitable organisation set up to change the way people view and use alcohol, delivering clear educational guidance on responsible drinking.

The Portman Group's 'Code of Practice' applies to the naming, packaging and promotion of alcoholic drinks. It provides a procedural framework for influencing, regulating and controlling industry practice. The alcohol industry is committed to promoting its products in a socially responsible manner and only to those over 18. The code is therefore supported throughout the industry, including producers, importers, wholesalers, retailers and trade associations.

Further information can be obtained from their website, www.portmangroup.org.uk.

Drinkaware

The Drinkaware Trust is an independent national, public facing body with the objective of positively changing public behaviour and the UK drinking culture to help reduce alcohol misuse and minimise alcohol related harm.

If you are in any doubt and have any questions on responsible drinking, please use the www.drinkaware.co.uk website.

Carlsberg Products

Product information for Carlsberg brands
Product Format Volume (ml) Alcohol Units
Carlsberg Can 440 1.7
Carlsberg Can 500 1.9
Carlsberg Can 330 1.3
Carlsberg Bottle 500 1.9
Carlsberg Bottle 275 1.0
Carlsberg Pint 568 2.2
Carlsberg Export Can 500 2.5
Carlsberg Export Can 440 2.2
Carlsberg Export Bottle 660 3.3
Carlsberg Export Bottle 300 1.5
Carlsberg Export Bottle 275 1.4
Carlsberg Export Pint 568 2.8
Carlsberg Edge Bottle 275 1.3
Carlsberg Special Brew Can 500 4.5
Carlsberg Special Brew Can 440 4.0
Carlsberg Special Brew Bottle 275 2.5
Carlsberg Elephant Beer Bottle 275 2.0
Jacobsen Bramley Wit Bottle 750 3.5
Jacobsen Saaz Blonde Bottle 750 5.3
Carlsberg Low Alcohol Bottle 330 0.2
Christmas Brew Can 440 2.5
Carlsberg Mid-Strength Bottle 275ml 0.7

The alcohol unit information provided on this page shows the number of alcohol units per serving of Carlsberg's products and is provided to assist you in making responsible decisions regarding how much you drink.

The Department of Health advises that men should now drink no more than 3-4 units of alcohol per day, and women should drink no more than 2-3 units of alcohol per day. These daily benchmarks apply whether you drink every day, once or twice a week, or occasionally.

Source: Department of Health.

If Carlsberg did. . . Diets. . . they would probably be the best in the world because you could eat what you want, drink what you want, sit down all day and still lose 2 stone!

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