There have been 10 adverts in the award winning "World According to Carlsberg" campaign which started in 2001. It all kicked off with the "Holiday" ad which asked drinkers to imagine what the world could be like if Carlsberg applied their passion for quality and excellence to everyday life in other words, the world would be a much better place if it was done the Carlsberg way.
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Goal Celebrations
Goal celebrations seem to be getting more extravagant every season. But when it's a Carlsberg football team that's just scored, you know that it's going to celebrate in a very special way indeed. The players in our team might not be the finest physical specimens in the world, or at the peak of their prime, but when they start doing flips, tumbles and somersaults, we realise that this is not your average Sunday league team. And that's nothing compared to the finale: a five-level human tower, featuring players suspended upside down on the shoulders of the others, while the goal scorer himself balances on the very top, pulling his shirt over his head. A goal celebration to outdo all others. "Carlsberg dont do goal celebrations, but if we did, they would probably be the best goal celebrations in the world."
Watch the Goal Celebrations advert
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BBQs
The perfect barbeque: the sun's shining, the conversation's flowing over a Carlsberg or two and the chef has settled for nothing less than culinary perfection. Succulent chicken, accompanied by juicy sausages and set off with the perfect salad - a single sprig of parsley served on a bed of two whopping great hamburgers. That is, "If Carlsberg did barbeques . . ."
Watch the BBQ advert
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Old Lions
This is no ordinary pub team: with a coach like Bobby Robson you know it's going to be special. His team get up from the benches, jump up and charge out of the changing room on to the pitch. This is a team that includes world cup legends. The other team a typical pub team - look on in disbelief. The ref blows his whistle. Bobby Robson cheers his team on from the sidelines. None of the players seem to have lost their magic. Chris Waddle beats a defender with his famous hip sway, Peter Beardsley casually nutmegs the keeper to score a goal and Bobby Charlton fires a cannonball into the top corner of the net. This is the football pub team of dreams, so it's inevitably said "Carlsberg don't do pub teams, but if we did, it would probably be the best pub team in the world".
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Chinese
A whole new Chinese takeaway experience: a gorgeous Chinese host; exotic oriental décor; a lazy susan that spins to reveal 4 pints of Carlsberg; 4 green boxes on the table full of delicious sizzling food; chopsticks with a mini knife & fork on the end for ease of eating. . . could it get better? Yes. Another green box arrives and inside is a remote control. All the restaurant screens then disappear to reveal an ordinary living room with football playing on a huge plasma screen. A voice over says "Carlsberg don't do takeaways, but if they did, they would probably be the best takeaways in the world".
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Flatmates
The room every guy wants to find: a beautiful girl answers the door to a really trendy house; one of the house mates is "Kathy, a trainee chef" who "won't let anyone else cook"; another beautiful girl watches the plasma screen in disgust "yuck, chickflick!" and then changes the channel and says very excitedly "ahhh, football legends!". You wouldn't believe your luck? But then it gets better as the room for rent turns out to be enormous, cool and comes with a balcony overlooking a football stadium. The famous ending then comes "Carlsberg don't do flatmates, but if we did, they would probably be the best flatmates in the world".
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Nightclub
Putting a new spin on clubbing: imagine a Bouncer who compliments your trainers and lets you in; a beautiful girl who points out 'By order of management, no small talk' and just dances with you? When you order a drink at the bar, not only is the bar maid stunning she gets the DJ to stop the music so she can hear your order and when it's raining outside the bouncers flick open a few umbrellas and then click their fingers to reveal a series of 30 taxis turning their 'for hire' lights on the top of their cabs. You'd think you were in the best nightclub in the world but "Carlsberg don't do nightclubs, but if we did, they would probably be the best nightclubs in the world".
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Agent
It doesn't matter if you're terrible at football, in our world we can make anything happen. Playing football with a local team in a local park, fluffing shots, missing penalties, yet being adored by lots of fans, signing autographs, driving flash cars, 'The Sun' newspaper with your name on the front page saying 'Clarke 100,000 a week' - it all happens. Paparazzi besiege your house, there's a huge yacht in the drive, a horse is led past the courtyard, a butler waits for you with a Carlsberg and two girls in the drawing room are wearing equestrian gear looking really sexy. A voice over then says "Carlsberg aren't football agents, but if we were, we'd probably be the best football agents in the world". And to top it all we'll get Alan Hansen to scrub your boots.
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Bank
Going to the bank has never been so good: a beautiful girl rollerskating past with a beer on a tray; a Bank Manager who offers you a pint as you sit down to discuss borrowing £50,000 for your new business; £75,000 handed over to you with a simple 'pay it back when you can', no questions asked. This is no ordinary bank: you guessed it, the ad wraps up with the classic "Carlsberg don't run a bank, but if we did, it would probably be the best bank in the world".
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Holiday
Holiday hell? Try holiday heaven. A flight attendant greets three guys at the door of the plane holding a tray with three pints of Carlsberg, in their business class seats the Captain notices one of them can't reach his pint of beer, so adjusts the angle of the plane and the pint slides back into the guys hand. They arrive at their luxurious hotel, help themselves to a pint of Carlsberg in their room and walk out onto the balcony. Much to their dismay, they hear pneumatic drills and see opposite the hotel is a building site. They're gutted, but not for long, these workmen are in fact a bunch of absolutely beautiful girls. A voice over then says "Carlsberg don't do holidays, but if we did, they would probably be the best holidays in the world".